michael-symonWhat do Food Network’s Iron Chef Michael Symon, Actress Jamie Lee Curtis and Disney Channel’s Bella Thorne all have in common? No, it’s not a trick question. The answer: Dannon Yogurt!

Symon, who co-hosts the Chew with fellow celebrity chefs Mario Batali, Carla Hall and Daphne Oz, has recently joined the ‘Freaky Friday’ matriarch (Curtis for Activia) and the gorgeous red-head (Thorne for Danimals) as a new spokesperson for the Dannon franchise. This James Beard Award Winning Chef and restaurateur has teamed up with the White Plains-based yogurt empire to get consumers excited about cooking with Dannon Oikos non-fat Greek yogurt and refers to it as his ‘go-to cooking secret for delicious dishes.’ You might have seen Symon most recently on Dannon’s new television commercial surprising his dinner guests with his secret ingredient- whether you want to cook, bake or grill, it is now a staple in Symon’s refrigerator. Wonder if Symon’s fellow Iron Chefs, Bobby Flay and Masaharu Morimoto, are in on the secret too?

Going down the same path as Lay’s Potato Chips with their consumer-driven contest hosted by Michael Symon and brunette bombshell Eva Langoria, Dannon has launched their newest contest. Each week of the 10-week promotion, Oikosrecipes.com will post a new recipe created by Symon. Consumers will be encouraged to share the recipes via Facebook and Pinterest and in doing so, be entered in to winning a kitchen appliance prize pack and also be entered in to the grand prize drawing of the $10,000 kitchen makeover.

Get to sharing and get to cooking!

Want to create an event or campaign featuring a celebrity chef that makes your brand come alive?

Contact booking@celebritychefnetwork.com or call us at 888.864.4734 for more information on celebrity chef cooking demonstrations, endorsements, appearances and cookbook signings

Tap to Call Now