Many of today’s top companies and brands have sought to hire a famous chef to reach their target demographic and you should too!
Let’s be honest, can anyone remember a year with more going on in the Celebrity chef world? This year alone we saw many Celebrity Chefs being hired to endorse products and services they have never been considered for in the past. Think of Celebrity Chef Royalty Bobby Flay and Gordon Ramsay being hired to be celebrity spokespeople for Time Warner Cable and AT&T respectfully. In October, Celebrity Chef Scott Conant appeared in his first commercial for Inifinti explaining his own mixture of life ingredients and the importance of sharing moments with the people who matter most. Celebrity Chef Richard Blais even joined forces with Fancy Feast to cook up a new line of broths for cats.
Now wait a minute.
Since when have Celebrity Chefs crossed over into the commercial world of pop culture you ask? Here’s the tea: Celebrity Chefs are some of the most personable, down-to-earth celebrity personalities for hire across the board. It appears big name companies and brands have finally taken notice of this booming industry of celebrities whose colossal fan bases represent a diverse demographic of consumers waiting to be reached. They are perfectly positioned to reach target demographics in a variety of industries as seen by the increase in Celebrity Chef endorsement opportunities this year.
Food Network is still the hottest kitchen for the next generation of Rachael Rays and Bobby Flays, allowing today’s brightest culinary stars to get their TV feet wet on popular series like Chopped, The Next Food Network Star and many others. Chopped reached its zenith this year as it continues to draw amateur chefs and celebrities for their special shows. The show features familiar host Ted Allen and Celebrity Chef judges such as Aaron Sanchez, Amanda Freitag, Geoffrey Zakarian and Alex Guarnaschelli among many others. What’s more, the show highlights some of the best amateur culinary talent in the U.S. who may soon land their own Food Network shows and endorsement deals.
ABC series The Chew has blossomed in the daytime lineup, with viewers tuning in to catch Mario Batali, Michael Symon, Carla Hall, Daphne Oz and Clinton Kelly dish on food-related and lifestyle topics. The show has grown in both ratings and relevancy, inviting other popular Celebrity Chefs onto the show throughout the year including former Food Network Star Paula Deen in December. Emeril, Tom Colicchio and Padma Lakshmi continue to grab big ratings for Bravo’s Top Chef empire. New twists and spin-off series have allowed the show to evolve into an Emmy Award winning competition series.
We saw the introduction of a ton of new food-related TV series including a new hit show on Spike called Hungry Investors. Bar Rescue’s Jon Taffer is joined by Celebrity Chefs John Besh and Tiffany Derry as they scavenge the States searching for a restaurant to invest their time and efforts into. CNBC will be adding 2 new food-related shows to their line-up in 2015 called Restaurant Kickstart featuring Joe Bastianich and Tim Love as well as Restaurant Confidential: New York.
Celebrity Chefs are proving to be the perfect ingredient for a mixed bag of opportunities outside of the kitchen. Celebrity Chefs are being hired as spokespeople, for paid speaking engagements, cooking demonstrations, trade shows and one off events that are being booked by speakers bureaus. Celebrity Chef Network is able to work with you to secure big name Celebrity Chefs that are stirring up the culinary world as we know it. If you are in the market to hire a Famous Chef, call Celebrity Chef Network at 212-410-9879 or email booking@celebritychefnetwork.com to hire a Celebrity Chef today! Our booking agents are here to help you hire your Celebrity Chef now.
