Losing an hour to Daylight Savings each spring is never easy but this year it wasn’t so bad if you tuned in to HSN on Sunday to watch tantalizing live cooking demonstrations performed by today’s top culinary masters. The HSN Cooks event booked a list of highly regarded celebrity chefs in the industry to create a 24-hour live demonstration and recipe sharing spectacular.
This is the first time HSN has brought together some of its partnered celebrity chefs on one stage to provide cooking demonstrations in front of a live audience of HSN credit card customers. Celebrated restaurateur and chef Ming Tsai and the chef behind Taco Bell’s newest Cantina Bell Menu chef Lorena Garcia were paired together for a segment highlighting their newest recipes and tips, as well as their own lines of cookware that were prominently displayed throughout the broadcast. Also adding to the fun and exciting atmosphere were Top Chef Master’s Curtis Stone and Zagat’s “Hostess with the Mostess” Donatella Arpaia enjoying sharing their favorite recipes and kitchen tricks. A nice addition to the set was the dedicated mother Jessica Seinfeld and her novel cookbooks of tricks to get her family to eat healthier without even realizing it, utilizing vegetable purees and alternatives to processed sugars and flour. Food and Wine magazine’s 2004 Best New Chef Scott Conant now usually flashes his culinary knowledge as a judge alongside Marcus Samuelsson and Geoffrey Zakarian on many Food Network broadcasts and as the host of 24-Hour Restaurant Battle. Scott was on hand to share recipes from his cookbooks including his latest The Scarpetta Cookbook. The bright lights of the HSN stage Sunday night surely didn’t bother celebrity chef Kelsey Nixon as the former Food Network and Martha Stewart Living intern is a pro now after landing her own show Kelsey’s Essentials on the Cooking Channel in 2010.
Noticeably absent from the broadcast and crucial personal branding opportunity were some of the network’s other prime celebrity chefs including Ingrid Hoffman and Wolfgang Puck whose customer-praised lines of cookware, bakeware and cookbooks are prominently featured on HSN online. This cooking extravaganza also comes after the heralded Chef Emeril Lagasse recently left the network to continue his on-air career on QVC. A lot of Emeril’s newest endeavors can be attributed to essentially signing over his soul and life’s work to Martha Stewart and her Martha Stewart Living Omnimedia company which has proved to be mutually beneficial for both big names in the industry.
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