Chef Michelle Bernstein is a James Beard Award–winning culinary powerhouse, television host, and restaurateur known for her vibrant, Latin-inspired cuisine and magnetic personality. Her food is soulful, her presence unforgettable, and her influence far-reaching.
Through Celebrity Chef Network (CCN), brands can unlock dynamic, tailored partnerships featuring live demos, brand ambassadorships, media placements, and social media campaigns—all designed to drive authenticity, visibility, and connection with today’s consumers.
How CCN Facilitates Collaboration with Chef Bernstein
Talent Booking & Negotiation
CCN serves as your direct point of contact with Chef Bernstein’s team, managing scheduling, fees (typically $50K–$100K), and contract terms. We ensure clarity on deliverables, legal rights, and usage terms from start to finish.
Strategic Campaign Planning
Whether you’re launching a Latin-focused product, highlighting multicultural storytelling, or developing chef-led content, CCN crafts strategic briefs tailored to your KPIs—from brand awareness and loyalty to lead generation and conversions.
Execution & Logistics
Our team handles all logistics—from content shoot coordination and event production to travel, venue setup, and asset delivery. CCN ensures seamless execution across live, virtual, or hybrid formats.
Creative Content & Activation
From studio-quality recipe videos to on-site pop-ups, CCN guides all aspects of creative production—ensuring message alignment, brand safety, and high engagement across digital channels.
Performance Tracking & Reporting
A comprehensive reporting dashboard tracks key campaign metrics—attendance, impressions, engagement, sentiment, and ROI—giving you transparent insight and actionable feedback for future campaigns.
Opportunities with Chef Michelle Bernstein
| Activation Type | Sample Execution |
|---|---|
| Corporate Events | In-person or virtual Latin-inspired cooking demos for team building or VIP groups |
| Brand Ambassador | Seasonal collaborations, product integrations, branded recipes |
| Media Placements | Appearances on PBS’s Check, Please!, SoFlo Taste, or national morning shows |
| Digital Content | Short-form recipe videos, BTS storytelling, Instagram/TikTok live Q&As |
| Experiential Pop-Ups | Branded events at restaurants, culinary festivals, or chef-led pop-up activations |
Chef Michelle Bernstein: Marketing Bio
Chef Michelle Bernstein is a Miami-based culinary leader blending Latin and Jewish culinary traditions into fresh, bold, and award-winning dishes. She is the James Beard Award winner for Best Chef: South (2008) and co-founder of iconic concepts including:
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Café La Trova (Named one of the World’s 50 Best Bars)
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La Cañita
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Sweet Liberty
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Sra. Martinez
Bernstein is the host of PBS’s Check, Please! South Florida and the Emmy Award–winning SoFlo Taste, and frequently appears as a guest judge on Top Chef and Chopped. She is also a sought-after culinary consultant, having:
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Designed the Centurion Lounge menu for American Express at Miami International Airport
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Been named a Lexus Culinary Master
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Partnered with CookUnity to offer direct-to-consumer, chef-curated meal kits nationwide
Her philanthropic efforts include founding the South Florida chapter of Common Threads, where she serves as Vice-Chair of the National Board, helping provide nutrition and culinary education to underserved youth.
Cookbook Highlight
Cuisine à Latina: Fresh Tastes from Michy’s Miami Kitchen (2008)
This signature cookbook celebrates Latin flavors, bright ingredients, and Michelle’s distinctive Miami-meets-global cooking style. She also contributes recipes and culinary insights across television and digital platforms.
Recent Brand Partnerships (2024–2025)
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CookUnity: Curated and promoted Latin-inspired meals in nationwide meal kit campaigns
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American Express: Developed exclusive menus for Centurion Lounges, spotlighting global flavors
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Lexus Culinary Master: Led branded tasting events and experiences tied to innovation and flavor
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CookUnity Expansion: Continues as a featured chef in the platform’s growing meal solutions lineup
Why Partner with Chef Michelle Bernstein?
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Cultural Authenticity: Connects with multicultural audiences through lived experience and culinary fluency
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Media-Ready Presence: Proven host, judge, and on-screen talent with storytelling charisma
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Versatile Appeal: Equally impactful in high-end culinary narratives and family-focused home cooking
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Educational Leadership: A respected voice in food equity and youth culinary education
Let’s Build Something Flavorful
From private culinary experiences to national digital campaigns, Celebrity Chef Network is ready to design a partnership with Chef Michelle Bernstein that speaks to your brand’s mission and audience—through food, culture, and connection.
Website: www.celebritychefnetwork.com
