Iron Chef Geoffrey Zakarian has announced a partnership with Norwegian Cruise Lines to develop a unique seafood restaurant on board its cruise liners called Ocean Blue. Zakarian, a celebrity chef and Chopped judge will develop Ocean Blue as part of the Waterfront and 678 Ocean Place which is three decks packed with a variety of exciting indoor and outdoor venues. The Celebrity chef was hired to build a restaurant that boosted a unique connection to the sea. Zakarian, the newest Iron chef was hired by Norwegian Cruise Line to conceptualize this stunning idea for its customers on their ships.
Cat Cora Teams Up with Cooking.com for Online Cookware Store
Learn more about Cat Cora and recent announcement that she is rolling out a kitchenware outlet online with the help of Cooking.com. Hire a Celebrity Chef for a Celebrity Endorsements to target food lovers and amateur gourmets for branding and appearances.
Adding to the world of online cookware sales, Cat Cora has joined the ring; Cora announced her partnership with Cooking.com to offer an online store selling cookware and kitchenware. The Celebrity Chef produces Starfrit, her initial line of cookware announced in 2011 as well as Cat Cora’s Kitchen, a line of Greek products such as olive and vinegar sauces. The new site offers cookware such as cutlery, kitchenware and storage tools.
Cat Cora is a key proponent of promoting healthy eating habits, which she has prioritized by promoting healthy Mediterranean recipes. She hopes that this new line of kitchenware will allow families to eat healthy while being able to cook and still eat healthily. Cooking.com is focused on providing innovative cooking solutions for online shoppers and currently works with the Food Network, Rachael Ray, Paula Deen, and other stores for many a Celebrity Chef currently offers close to 60,000 products for chefs.
Cat Cora burst onto the scene in 2005 as the only female to win Iron Chef America on the Food Network. Since then she has released three well-received cookbooks, written one children’s book, opened three restaurants across the country and even released a line of wines. In addition to this dizzying list of accomplishments, she has signed on to be the host of a new Bravo show titled 80 Plates Around The World. She supplements these activities by working with a charity she started named Chefs for Humanity as well as UNICEF and also submits recipes and articles for the Oprah Magazine.
If you are a PR agency, company or brand looking to explore Celebrity Endorsements, utilize the insight and wisdom of a Celebrity Chef Cat Cora in branding and promotion. To explore Celebrity Endorsements with a Celebrity Chef, visit www.celebritychefnetwork.com and fill out our Celebrity Chef Booking form.
Paula Deen Reveals She has Diabetes, Signs on to Endorse Victoza
For many years, Paula Deen, the self-proclaimed queen of Southern Cuisine, has been cooking her way into the hearts of the American public. Known for her supersized southern charm and tendency to add copious amounts of butter and sugar to any recipe, Deen has hosted many cooking shows and is a mainstay on the Food Network.
However, Paula Deen recently announced on the “Today” show that she was diagnosed with Type 2 diabetes three years ago. Instead of peddling sweets and advocating for the use of butter, the Southern Cuisine specialist Deen will now serve as an advocate for healthier living.
She and her sons, Jamie and Bobby, will be paid by Danish pharmaceutical company Novo Nordisk to lend their Celebrity Chef Endorsement to an upbeat public relations campaign entitled, “Diabetes in a New Light.” The goal of the campaign is to advocate the use of a new, noninsulin injectable diabetes medication, Victoza, in combination with eating lighter foods and increasing physical activity. Paul Deen recently began taking Victoza.
Beyond Paula Deen’s diabetes announcement, the Deen family continues to make waves as Bobby recently released a new healthy cooking show, “Not My Mama’s Meals,” last month. In this show, which airs on the Food Network, Bobby remakes his mother’s famous Southern Cuisine recipes with healthier twists.
While Paula Deen’s diabetes announcement was certainly met with scrutiny and skepticism, thousands of supporters tweeted and posted support on her Facebook wall after the revelation.
More than 25 million Americans are believed to suffer from various forms of diabetes, and Paula Deen’s announcement put the spotlight once again on this epidemic. Her decision to try and promote healthier living should be taken seriously by all and opens up commercial opportunities for companies looking to attach their brands to a health initiative.
Because of her notoriety as a chef and television personality, Paula Deen would make the perfect spokesperson for a company looking to utilize a Celebrity Chef Endorsement to build their brand. Her tie-in with a current health issue makes her an even more attractive option for a Celebrity Chef Endorsement, and opportunities abound for companies to utilize Deen in commercial opportunities such as a public speaking appearance or specialized event.
To hire celebrity chef Paula Deen, for a marketing campaign, event, appearance, speaking engagement, photo shoot, public speaking, celebrity chef endorsements or commercial, fill out our Celebrity Chef Booking form and visit www.celebritychefnetwork.com for other similar celebrity chefs.
