Food & Wine magazine has long been a hub for all things cooking from recipes and chef news to restaurant reviews and now they are going to align themselves even closer with celebrity chefs of today. The magazine has recently announced that they will utilize the culinary minds of Mario Batali, Grant Achatz, Hugh Acheson, David Chang, Andrew Zimmern and Eric Ripert in a new feature dubbed Chefs in Residence. The feature will chronicle each chef’s unique travels and give readers a more in-depth view into the way their favorite celebrity chefs live. It will be illustrated by the seemingly jack of all trades chef and TV personality Anthony Bourdain.
The first content will appear in the February issue which will also showcase Food & Wine’s new design since becoming a part of Time, Inc., in October of last year. The magazine’s Best New Chefs list, now in its 25th year, is among the most revered chef lists of the year and can generate buzz for lots of young chefs such as 2013’s top Best New Chefs Danny Bowien, Michael Voltaggio, and Jason Vincent. Editor-in-chief Dana Cowin is focused on extending the connection and interaction between her publication and celebrity chefs citing that the readers have, “an insatiable interest in everything about these chefs.” Food & Wine hopes to provide another avenue for their audience to connect with celebrity chefs aside from TV sources such as Food Network or the Cooking Channel by keeping their print publication of the magazine alive with new and exciting material. For example, February’s upcoming issue will also feature a story about the delectable cronut and its creator Dominique Ansel.
This new direction from Food & Wine is cooking up to be a success; celebrity chef lovers and readers could expect to see new celebrity chefs spotlighted in the future if the feature garners good feedback. It will be fun to learn things about chefs that you might not ever know such as Grant Achatz and his favorite TV shows or see pictures of celebrity chefs’ home kitchens. Generating more closeness between readers and their celebrity chefs is a surefire way to keep those culinary readers hungry for more.
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These chef personalities know the recipe for success and were ready to show off their skills in the kitchen through demonstrations and special events. Duncan McClellan hosted a sold-out Sense Immersion dinner on Friday night with Todd English at the Museum of Fine Arts while other chefs looked forward to the “Battle of the ‘Burg” which was the festival’s crowning event on Sunday night. This exciting battle was hosted by Iron Chef Judge and award winning restaurateur Donatella Arpaia. Home Shopping Network (HSN) collaborated with the Edwards Group and Visit St. Pete Clearwater to organize the event, so of course HSN CEO Mindy Grossman was in attendance. Other exciting events include a Sip Savor and Swing dinner, hosted by the Cooking Channel’s Ingrid Hoffman and a VIP party at the HSN headquarters. Combining art and displays such as the artistic cake creation of Duff Goldman, the festival incorporates multiple elements and offers much more than simply a food and wine festival.
Once in a while, everyone has to have their favorite comfort food. And with the winter months right around the corner, the National Pork Board has made sure everyone is prepared for those comfort food cravings with its celebrity chef endorsement campaign coupled with their first-ever “Cooking for Comfort” e-cookbook, which provides “The Secret to Warming Up with Pork.” Working with James Beard Award-winning celebrity chef 
Fans of the television star and Celebrity Chef 
Chase Sapphire Preferred, Toyota, Kraft and Cigna amongst sponsors feasting on the Hit Show’s Success!
Dionne Colvin, National Media Marketing Manager of Toyota was quoted in Adweek as saying, “We’ve been involved basically since the inception of the show. It started out as the traditional sponsorship/product placement opportunity and has evolved into a whole-side platform program.” The audience pull of affluent women is very attractive to advertisers. Toyota has integrated into car giveaways, webisodes and also the Top Chef app!